Zara Holland puts her cleavage on display in an eye-popping plunging red mini dress at fragrance launch

Miss GB Zara Holland puts her cleavage on display in an eye-popping plunging red mini dress at fragrance launch

So it was no surprise to see Miss Great Britain Zara Holland put on a very sexy show at a new fragrance launch in London on Tuesday night.

The Jump bombshell Zara, 20, showed off the stunning figure which helped her win the GB title last September as she arrived at the launch of new Rosina's Lotions And Potions scent Only You.

Zara Holland is really making the most of her Miss Great Britain title.

Last week we spotted her wearing a heavily embellished dress by Forever Unique at a fashion party, and now here she is attending a fragrance launch is this plunging little number!

The reigning beauty queen's dress is by Rare London and we love the crochet trim and optional off the shoulder straps. The coral colour will certainly make sure you stand out from the crowd, plus the daring neckline will make the most of your best assets.

If your little black dress deserves a night off then invest now by clicking the link (right). Then team yours with nude heels (Zara's are Christian Louboutin, natch!) and minimal accessories to tone things down a bit.

Or you could up your eveningwear game with the help of our edit below. Lipsy's keyhole dress is top of our list!

The beauty queen showed off her cleavage in a low-cut red dress and nude peep-toe heels as she attended the glitzy bash at the Mint Leaf restaurant in Haymarket.

Wearing her blonde hair down in loose curls, Holland lined her pout with scarlet lipstick as she opted for winged eyeliner.

Meanwhile, radio and TV presenter Lizzie, 47, flashed her gym-honed body in a very daring, sheer CC Couture gown.

However, she ended up suffering a slight wardrobe malfunction as the slip underneath ended up exposing one of her nipple pasties.

Mother-of-two Lizzie was joined by her BFF Jackie St Clair, who famously dated Simon Cowell in the Eighties.

Former Page 3 beauty Jackie looked fabulous in a leather waistcoat and pink metallic skirt as she posed upon arrival.

Jackie was in good company with another former glamour model Melinda Messenger, who went for a casual look in checked shirt and jeans.

Also in attendance was reality star Pascal Craymer, who briefly appeared in The Only Way Is Essex when she dated Mario Falcone, and QVC presenter Shanie Ryan.

The trainee stuntwoman looked lovely in a pair of blue high-waisted trousers, which she teamed with a striped top.